Introducing the 'First Sunrise Tee' – an updated classic, it's a variant of our original Land Tee with an added acid wash twist.

Featuring our timeless embroidered design with 'Clothing The Gaps' and 'Narrm,' this tee pays tribute to the land where our social enterprise business began and continues.

We honour the diverse meanings of 'Narrm' to both the Wurundjeri and Boonwurrung peoples in the Central Kulin Nation. In Woiwurrung Ngulu, it translates to 'place,' while and Wurundjeri use this word to refer to the scrubland of the now Greater Melbourne CBD area. Boonwurrung people use this word to refer to ‘The Bay’ and refers to Port Phillip Bay area of Victoria.